Myntra’s Big Fashion Festival (BFF) 2026 is expected to arrive in late September, bringing major discounts across fashion, footwear, beauty and lifestyle categories.
Shoppers could see discounts of up to 90% on selected products from leading Indian and international brands. Offers are expected across ethnic wear, western wear, footwear, beauty products, kids’ fashion and accessories. Myntra’s previous BFF events have featured discounts in the 50–90% range.
Myntra Insider members are also expected to get early access to selected deals. Additional savings through bank offers, coupons and other promotional deals may further reduce prices.
While the exact dates are yet to be officially announced, current reports suggest the Big Fashion Festival could begin around September 20–22 and continue into early October.
With the festive shopping season approaching, the BFF 2026 sale is expected to be one of Myntra’s biggest shopping events of the year.
