Illustrake wins the digital marketing mandate for Tech Burner’s Overlays Clothing.
17th September 2024, New Delhi: Illustrake, a leading full-stack D2C enabler, has been appointed to manage the digital strategy for Overlays Clothing, the fashion brand founded by Shlok Srivastava. Known for its stylish and comfortable apparel, Overlays Clothing caters to a wide range of fashion preferences across India.
This partnership aims to enhance Overlays Clothing’s digital footprint and expand its reach. Illustrake will use its expertise to craft engaging ad content tailored for different demographics, boosting the brand’s visibility across various digital channels. By focusing on creative ideation and innovative strategies, the collaboration seeks to strengthen Overlays Clothing’s market presence and effectively connect with its target audience.
Mihir Gadhvi, Founder and CEO of Illustrake, expressed his excitement about the new venture: “We are excited to collaborate with Overlays Clothing. With our experience in this sector, we understand market dynamics and are poised to position the brand effectively to resonate with its target audience.”
Muskan Singhaniya, Brand Manager at Overlays Clothing, also shared her enthusiasm: “A robust online presence is essential in today’s digital world. We believe Illustrake’s expertise will elevate our brand by engaging with our audience in fresh and innovative ways. This partnership marks a significant milestone for Overlays Clothing as we aim to enhance our digital footprint and connect more deeply with our customers.”
This new alliance marks the beginning of a transformative journey for Overlays Clothing, as Illustrake works to redefine the brand’s digital narrative and make fashion more accessible and engaging to a broader audience across India.
